Watching a bit too much TV of late, I thought it appropriate to comment on the insurance wars, currently being played out in dueling commercials.
The gecko, having spread himself a bit thin is resorting to threesome tangos, woodchucks and the like as a holding action; State Farm now has magic, say the magic words and an agent appears; Flo, doing her utmost for Progressive is still holding guiding tours and selling policies by the box; Nationwide is fronted by a pollyanna with a telephone in a shoulder holster ; while Allstate features a psychotic called “chaos” who wears a pink sweat band and causes wrecks. And let’s not forget the guy with the sledgehammer administering door dings in pursuit of business, an equal opportunity vandal. All in all one hell of a way to sell product.
So far no one has seriously focused on coverage and premiums but, hell, it’s still early.
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